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Metrics that matter — digging into the customer’s mindset
Tweet Did you catch our free Web Clinic on Wednesday? The topic was Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75% — and if you joined us, chances are...
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This Just Tested: PPC vs. banner ads?
Tweet Quality traffic is essential for any marketing campaign. Shoot, it’s essential for any successful business. You could have a highly valuable product (let’s say a real cure for male baldness), at...
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Landing Page Optimization: How an engaging headline and revamped layout led...
Tweet While we endure a winter that harkens back to our parents’ most impassioned tales of school commutes (“It actually snowed for six minutes in Jacksonville.” – D. Burstein, 2011) you’d think that a...
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Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost,...
Tweet Let me start this post off by asking a question (somewhere, an English teacher is crying). When is a value proposition not a value proposition? The answer? When it’s hidden beneath lesser value...
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Homepage Optimization: How a more logical eye-path led to 59% increase in...
Tweet You wouldn’t use a dictionary that wasn’t in alphabetical order, nor would you invite a date to your high rise without telling him or her which apartment was yours. Yet, we still expect homepage...
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Test Plan: Build better marketing tests with the Metrics Pyramid
Tweet click to enlarge In my job as a Senior Research Manager at MarketingExperiments, I talk to a lot of people who are new to online testing. Before I started, I used to think the most intimidating...
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